Ottawa, ON
ajadams@goodworkagency.ca
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Overview
Green Energy Trading Corporation (GET Corp.) engaged me to create a brand identity that clearly articulated its purpose: supporting dairy farmers in improving sustainability while strengthening the long-term viability of Canadian dairy farming.
GET Corp. provides dairy farmers with access to biodigesters that convert on-farm organic waste into renewable natural gas (RNG), nutrient-dense fertilizer, and new revenue streams. The RNG generated through this process is sold to market, with returns shared directly with participating farmers—creating both environmental and economic value.
The brand needed to speak to multiple audiences, including farmers, industry partners, policymakers, and sustainability stakeholders. The resulting identity balances innovation and credibility, positioning GET Corp. as a practical, farmer-led solution to climate action—one rooted in collaboration, accessibility, and shared benefit.
At its core, the brand reinforces GET Corp.’s commitment to keeping dairy farming relevant for future generations, recognizing farmers as stewards of the land and leaders in Canada’s sustainability journey.
Scope of Work
- Brand strategy and positioning
- Visual identity development
- Brand messaging and narrative
Brand Rationale
Read Brand Rationale
The GET Corp. logo is a visual representation of the infinite, cyclical nature of the organization’s work—from farm to energy and back again. It reflects a closed-loop system in which agricultural waste is transformed into renewable energy, creating environmental and economic value for farmers and their communities.
The symbol interweaves the letters “G” and “C”, representing GET and Corp., into a continuous form that conveys connection, collaboration, and momentum. The arrow moving into the “C” reinforces forward movement, symbolizing both the flow of energy and GET Corp.’s impact across Canada and within local communities.
A blue-to-green gradient represents the transition from traditional agriculture to renewable energy, illustrating growth, progress, and positive change. This colour shift reinforces the idea of evolution—honouring the agricultural roots of dairy farming while pointing toward a more sustainable future.
The inclusion of a red maple leaf anchors the brand in its Canadian identity, acknowledging the national importance of agriculture, energy independence, and farmer-led sustainability. Together, these elements create a dynamic, meaningful mark that reflects GET Corp.’s purpose: empowering farmers to collectively lead Canada’s transition to a more sustainable energy future.
