Stratford Symphony Orchestra (2022/23 Season)

Overview

During the 2022–2023 season, I supported the Stratford Symphony Orchestra’s digital presence through integrated social media, website, and digital marketing efforts. The work focused on strengthening audience engagement, increasing visibility for concerts and special events, and translating the Orchestra’s artistic excellence into accessible, compelling online content.

Approach

The digital strategy balanced classical music storytelling with approachable, community-oriented messaging. Content emphasized upcoming performances, featured guest artists and conductors, and highlighted the Orchestra’s role within Stratford’s broader arts and culture landscape. Consistent visuals and tone across platforms ensured a cohesive brand experience throughout the season.

Key Contributions

• Developed and managed season-long social media content to promote concerts, ticket sales, and special events
• Updated and maintained website content to ensure timely, accurate information for patrons
• Supported digital marketing efforts to increase reach, awareness, and engagement across key audience segments

Outcome

The 2022–2023 digital efforts helped reinforce the Stratford Symphony Orchestra’s presence as a vital cultural institution, supporting audience connection, event promotion, and ongoing community engagement.