Ottawa, ON
ajadams@goodworkagency.ca
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Overview
Across multiple election cycles, I worked with Huron–Bruce NDP candidates to support local campaigns through strategic communications, creative production, and digital outreach. The work focused on increasing candidate visibility, strengthening message clarity, and connecting with voters across a geographically large, predominantly rural riding.
Campaign communications were designed to balance local issues with broader party priorities, ensuring messaging felt authentic, accessible, and rooted in the lived experiences of constituents. Operating in fast-paced, resource-constrained campaign environments, the work required flexibility, rapid turnaround, and a strong understanding of political messaging at the grassroots level.
Scope of Work
- Social media management and content development
Developed and managed campaign social media content, translating policy positions and local priorities into clear, engaging posts optimized for reach and shareability during key moments in the campaign cycle. - Photography and videography
Captured original photos and video content for use across digital platforms, print materials, and media outreach, helping humanize candidates and highlight community presence, events, and door-to-door engagement. - Print design
Designed campaign materials including signs, flyers, literature, and promotional assets, ensuring visual consistency and clear calls to action across all printed touchpoints. - Digital marketing
Supported targeted digital outreach efforts to increase awareness, drive engagement, and reinforce campaign messaging online, particularly in the lead-up to voting periods.
