Ottawa, ON
ajadams@goodworkagency.ca
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Overview
Stratford-Perth Pride engaged me to lead a comprehensive brand and communications refresh aimed at strengthening visibility, cohesion, and community connection in a rural and small-town context.
The work included the development of a vibrant, flexible brand system; a refreshed website to improve accessibility and information clarity; ongoing social media and content creation; print and resource design; and graphic design support for festivals, events, and community programming. Together, these elements helped Stratford-Perth Pride better communicate its mission, promote year-round engagement, and support the continued growth of Pride in rural communities.
The approach balanced celebration and activism—ensuring the brand felt joyful, welcoming, and affirming, while remaining grounded in the realities and needs of 2SLGBTQIA+ people living outside urban centres. The result was a cohesive visual and narrative identity that strengthened recognition, participation, and community pride across Stratford, Perth County, and surrounding areas.
Scope of Work
- Brand development and visual identity
- Website strategy, design, and content
- Ongoing social media and content creation
- Print and resource design
- Festival and event graphic design
Brand Rationale
Read Brand Rational
The Stratford-Perth Pride logo combines symbols that reflect both community identity and regional context, creating a visual mark that is meaningful, distinctive, and rooted in place.
- The rainbow represents Pride, inclusivity, and the diversity of 2SLGBTQIA+ experiences.
- The barn nods to rural Perth County, highlighting the agricultural heritage and small-town communities the organization serves.
- The swan, positioned atop the barn like a weather vane, references Stratford, tying the brand to the city while symbolizing guidance, resilience, and local pride.
Together, these elements create a playful yet professional identity that is flexible across applications—from festival signage and event graphics to digital content. The logo emphasizes visibility, belonging, and celebration, while remaining grounded in the unique character of Stratford and Perth County. It positions Stratford-Perth Pride as a year-round community presence that celebrates diversity, affirms local 2SLGBTQIA+ identities, and strengthens connection across rural and urban communities alike.
Social Media Content
Resource Design
