Brand Development
Brand development is about more than just logos and colour palettes—it’s about crafting a cohesive identity that resonates, builds trust, and drives engagement. In my work, I focus on creating brands that tell compelling stories and connect meaningfully with their audiences across platforms. Whether launching a new initiative or refreshing an established presence, I blend strategic thinking with creative execution to bring bold, authentic brands to life. Below is a selection of projects that highlight my approach to brand strategy, visual identity, messaging, and implementation.
Case Study
Stratford-Perth Pride
To create a compelling and locally resonant brand for Stratford-Perth Pride, I drew inspiration from the region’s most iconic and meaningful symbols. The elegant swan—synonymous with Stratford’s identity. Anchoring the design in the rural heart of Perth County, I incorporated the silhouette of a barn, symbolizing the strong agricultural roots and close-knit communities of the region. This combination of the swan, rainbow, and barn created a cohesive and inclusive visual identity that bridges Stratford’s cultural charm with Perth County’s rural heritage, affirming that Pride belongs in every corner of the community.
