Ottawa, ON

ajadams@goodworkagency.ca

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Based in Ottawa with over a decade of experience, AJ Adams is a community-focused strategic communications leader and social change advocate.

AJ Adams (he/him) is a community-focused strategic communications leader and social change advocate with over a decade of experience advancing communications, design, social justice, and public awareness across Canada.

Since late 2022, AJ has been the Manager of Communications for Egale Canada – Canada’s leading organization for 2SLGBTQI people and issues.

Education

Diploma in Public Relations
Bachelor of Arts in Community Leadership and Equity, Diversity & Human Rights

Learn More About AJ Adams

Originally from a small rural town in Ontario, AJ brings a unique perspective to his work, consistently centring rural and small-town voices in conversations about 2SLGBTQI inclusion.

His advocacy journey began with a research project on The Importance of Pride in Small Towns and Rural Communities, which led to leadership roles in grassroots organizing, public speaking, and non-profit governance.

AJ has led diverse communications portfolios, overseeing teams focused on marketing, media relations, advocacy, government relations, and design. He has shaped national campaigns, managed brand identities, and developed digital strategies with reach into the millions.

He has also served in volunteer leadership roles. Presently AJ is a Program Advisory Committee member for Algonquin College’s public relations program. Previously he has served as President of Stratford-Perth Pride and as a board member for the Rural Ontario Institute and Stratford/Perth ShelterLink. His political and creative work includes campaign strategy and branding for progressive candidates and 2SLGBTQI initiatives across Canada.

AJ’s work lives at the intersection of equity, communications, and community-building, grounded in story-telling, social change, and creative problem-solving.

What AJ Does

Writing &
Content Creation

Graphic Design &
Brand Development

Social Media
Management

Websites &
Digital Marketing

Election
Campaigns

Advocacy & Awareness

Community & Public Affairs

Resource Development

Rural 2SLGBTQIA+ Research & Advocacy

AJ’s rural 2SLGBTQIA+ research and advocacy centres the experiences of queer and trans people living outside major cities. His report, Out in the Country: The Importance of Pride in Small Towns and Rural Communities, explores the role of rural Pride in fostering visibility, safety, and belonging, and has informed public advocacy, presentations, and media commentary on rural 2SLGBTQIA+ realities.

Learn more about AJ’s rural 2SLGBTQIA+ work